Research: when you are beginning to design a logo, the first thing you need to do is research about the product or the business for which you are creating a logo. Designing a logo without proper research would lead to a disastrous logo and the design. Hence, research is imperative for any type of logo designing.
Competitor’s logo: refer your competitor’s logo. Make a list of all the competitor and then check out their logos. Find out what ideology they’ve used to grasp the audience’ attention and what is it that makes them famous.
Ask yourself a few questions! : When you begin to work on the logo, ask yourself who you are? What you are trying to convey through your design and logo? Who is the audience? What you are and what you are trying to do with the business or the product? In which way you are different from others and why should the audience prefer you over all of your competitors?
Flexible strategy: though you got to work on the strategy prepared, fix on the rules and regulations, you need to be flexible in some part. This way you can change in the course of time, wherever necessary. If something does not work, make things work. Try hard. Even if after trying you cannot put it on the place, then take it out. Create a new strategy and apply that. Flexibility will help you finish the work and come out with a wonderful result, at the end of the day.
A Logo is just a part of branding: when you design the logo, remember that people have been taking a logo in a different perspective. Logo designing is just a part of the branding process.